Improve your localized website’s search ranking. Boost your organic traffic & conversions with multilingual SEO.
SEO (Search Engine Optimization) is the process of optimizing your website’s content to increase your organic (non-paid) traffic through better search engine results ranking.
Recent internet studies have shown that the first organic result in Google Search has a click-through rate of over 25%. This number drops abysmally to 2.5% if you rank on position 10, which is the last result on the first page.
Beyond page 1, users rarely navigate to search for what they are looking for.
It’s therefore important to optimize your website’s content so that it ranks well for search queries that are relevant for your business.
Just because you rank well with your source-language website doesn’t mean that localizing it into a different language will get you the same results. Users in your target country might search for your services using different queries.
With multilingual SEO, you make sure that your localized website’s content is not only on-brand and culturally appropriate but that it uses the keywords that boost your organic ranking, too.
Our localization software can be automatically plugged into the most widely used CMS platforms: Drupal, WordPress, Magento, and others.
You get access to experts with exquisite penmanship and a passion to see your content rank on top positions in search engines.
Whether you're ramping up your SEO efforts for Google, Yandex or Baidu, we have the knowledge to help you achieve your goals.
Every industry has its own specificities. That's why we always pair you with certified professional translators with domain-related experience.
Our rigorous QA processes and KPIs make sure your localized websites are error-free and adhere to your terminology and tone of voice.
Whatever the size of your project, we always customize the approach to best suit your needs. And you get a dedicated account manager to assist you in every step of the process.
If you’re planning to localize your website to a new market, you probably have a specific business rationale behind it. For example, you might want to expand business globally or perhaps raise brand awareness in the target market.
Translation is the process of converting your written texts to another language. If the translation is culturally appropriate, accurate, and on-brand, they are considered successful.
However, regular translation does not take into consideration the following:
Multilingual SEO calls for a wider set of experts than standard translation projects. To localize you content and make it rank well, you need a provider who can provide all of the following:
In a nuthsell: multilingual SEO is the process of optimizing your localized content for local search engines. Besides user-facing content, multilingual SEO also deals with optimizing elements like your meta-fields and image alt descriptions to better rank in local searches.
Localizing your content will improve your website conversions. With multilingual SEO, you will help make your website rank in front of a much wider audience, ergo– more (free) traffic, which in turn will bring more conversions.
In most cases, it won’t. All the multilingual SEO tasks can be handled by updating the content and the on-page SEO, which is handled without touching your website’s code.