Multilingual SEO Services
Improve your localized website’s search ranking. Boost your organic traffic & conversions with multilingual SEO.
What is multilingual SEO?
Definition of SEO
SEO (Search Engine Optimization) is the process of optimizing your website’s content to increase your organic (non-paid) traffic through better search engine results ranking.
Why is SEO so important?
Recent internet studies have shown that the first organic result in Google Search has a click-through rate of over 25%. This number drops abysmally to 2.5% if you rank on position 10, which is the last result on the first page.
Beyond page 1, users rarely navigate to search for what they are looking for.
It’s therefore important to optimize your website’s content so that it ranks well for search queries that are relevant for your business.
Multilingual SEO defined
Just because you rank well with your source-language website doesn’t mean that localizing it into a different language will get you the same results. Users in your target country might search for your services using different queries.
With multilingual SEO, you make sure that your localized website’s content is not only on-brand and culturally appropriate but that it uses the keywords that boost your organic ranking, too.
What does the Multilingual SEO process look like?
1. Define the target market & audience
2. Extract source-language keywords
3. Research relevant keywords to localize into
4. SEO-optimized localization
5. Localize meta-data
6. Monitor SEO KPI
This is how we do Multilingual SEO
With LingPerfect, you get the full scope of multilingual SEO services to help you ace your website's performance
Advanced localization technology
Our localization software can be automatically plugged into the most widely used CMS platforms: Drupal, WordPress, Magento, and others.
Native SEO copywriters
You get access to experts with exquisite penmanship and a passion to see your content rank on top positions in search engines.
International SEO expertise
Whether you're ramping up your SEO efforts for Google, Yandex or Baidu, we have the knowledge to help you achieve your goals.
13,000+ Professional translators with industry-specific expertise
Every industry has its own specificities. That's why we always pair you with certified professional translators with domain-related experience.
ISO 9001:2015 certified quality assurance process
Our rigorous QA processes and KPIs make sure your localized websites are error-free and adhere to your terminology and tone of voice.
Scalability & boutique approach with dedicated staff
Whatever the size of your project, we always customize the approach to best suit your needs. And you get a dedicated account manager to assist you in every step of the process.
Ready to start your multilingual SEO?
Multilingual SEO vs Translation
Why a standard translation provider isn't enough?
If you’re planning to localize your website to a new market, you probably have a specific business rationale behind it. For example, you might want to expand business globally or perhaps raise brand awareness in the target market.
Translation is the process of converting your written texts to another language. If the translation is culturally appropriate, accurate, and on-brand, they are considered successful.
However, regular translation does not take into consideration the following:
- How does your new target audience search for your products or services?
- What is the user intent behind those keywords? Informational, navigational, transactional?
- How "saturated" are specific keywords with your competitors?
- Which translation alternatives could still translate the meaning accurately but make your content better indexed by local search engines?
- How should the meta-fields be crafted so that they motivate the users to click on your listing?
Multilingual SEO calls for a wider set of experts than standard translation projects. To localize you content and make it rank well, you need a provider who can provide all of the following:
- Google Analytics experts
- Localization experts
- SEO copywriters & transcreators
- Local marketing experts
Multilingual SEO services FAQ
In a nuthsell: multilingual SEO is the process of optimizing your localized content for local search engines. Besides user-facing content, multilingual SEO also deals with optimizing elements like your meta-fields and image alt descriptions to better rank in local searches.
Localizing your content will improve your website conversions. With multilingual SEO, you will help make your website rank in front of a much wider audience, ergo– more (free) traffic, which in turn will bring more conversions.
In most cases, it won’t. All the multilingual SEO tasks can be handled by updating the content and the on-page SEO, which is handled without touching your website’s code.
